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Character Farms Transforms the Medical Imaging Experience

(Dallas, Texas) - Never before have the breathtaking advancements in medical imaging technology been made so quickly. The tools used in diagnosing life-threatening ailments, such as CT scanners and MRI machines, have become vital in modern medicine. Unfortunately, the patient’s experience around that new technology cannot seem to catch up to these improvements—until now. Character Farms is changing the way children and adults experience imaging.

Traditionally the medical imaging discipline has been devoid of fun. The environments are cold and sterile. The typical waiting room has a few outdated magazines, a kids book or two, and a couple of sad toys. The whole ordeal can become quite daunting. That is where Character Farms found its niche.

What began as a small pediatric branding and design studio eight years ago has turned into one of the most creative leaders in improving the overall patient experience. “We ensure a one-of-a-kind interior design and theme settings to successfully transition the patient’s anxiety and fear into a positive, calming and stress-free treatment,” said Mark Sullivan, principal and Sr. Design Director.

Their custom themed interiors and designs range from fun and imaginative for children, to calm or peaceful for adults. They have turned MRI machines into sand castles or even bonsai trees. Character Farms recognizes all the focal points that a patient will come into contact within each environment. “We’re able to create truly stunning rooms, not only the treatment areas but the check-in, waiting, play and recovery areas as well,” Mark added. “We want to push the patient experience as far as possible. We allow for a completely immersive experience that patients and families remember long after the visit is over.”

Their pediatric themes tell a story that feels like an adventure straight from the pages of a children’s book. Their adult themes make you feel like you’re visiting the vacation destination of a lifetime. From custom designed themed walls, ceiling, flooring, MRI and CT machines to waiting and play areas, Character Farms can create for just about everything.


For further information: Mark Sullivan, Principal / Sr. Design Director, (972) 971-3400 direct,